A Vancouver-based provider of cloud-based legal technology announced this week an integration with Google Ads.
The integration will see the launch of Google’s Local Services Ads for Clio, a legal marketing solution designed to transform how lawyers grow their law firms.
“Legal demand is moving from the offline world to online, with most of that demand happening on Google Search,” stated Jack Newton, CEO and founder of Clio. “Our research indicates that more than half of clients find a lawyer by navigating online channels—meaning that a law firm’s reviews, website, and digital presence are increasingly critical to law firm growth.”
Local Services Ads for Clio enables lawyers to promote their firm on Google Search, capture leads from nearby residents, and manage advertising spend—directly from Clio’s robust centralized technology platform, according to a statement released by Trulioo.
“Working with Google to embed the management of Local Services Ads into Clio is a significant help to lawyers, allowing them to navigate a competitive advertising strategy that’s simple, affordable, and effective,” Newton continued.
Local Services Ads for Clio combines Google’s localized lead generation with Clio’s client intake software for law firms, Clio Grow.
The company posits it as a form of low-risk marketing because users only pay for leads generated.
“Google has chosen to work with us to forge an easier path for lawyers to grow their client base—a process many find to be complex and elusive,” Newton said. “We worked closely with their team to create a solution that is both effective and connected to legal client intake workflows.”
“Lawyers can continue to easily operate within Clio’s centralized platform and leverage the power of Google’s Local Services Ads to discover new clients, grow their reach, and increase their revenue,” he added.
Clio made history in 2021 by becoming the first legal practice management unicorn in the world.
In 2022 the company achieved “centaur” status, becoming Canada’s first legal technology company to wear the crown.
Today, the well-funded firm continues to extend its reach throughout legal-tech via strategic investments and other avenues.