SaaSquatch makes customer referral software and their technology helps brands build authentic trust with new audiences through their customer base – turning loyal customers into trusted advocates.
Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while providing them the ability to manage all their partnerships from one platform.
“SaaSquatch was founded in 2013 with a singular purpose – to help companies grow through the power of people. With impact.com, we have aligned with a global, purpose-driven company that shares our vision and mission for the future of people-led growth,” said Will Fraser, CEO at SaaSquatch.
“Through the combined might of impact.com and SaaSquatch, our customers will be equipped with a whole new catalog of tools to help them scale and achieve record growth through the power of partnerships.”
The acquisition marks impact.com’s fifth in three years, and second from British Columbia.
Vancouver’s Pressboard, an analytics and reporting platform for branded content, was acquired by impact.com in 2022.