Vancouver’s FORM, the company behind the world’s first Smart Swim Goggles, has added Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively.
As award-winning FORM gears up for its next growth phase, Stadler and Abt’s experience as seasoned industry veterans in the fitness technology space is perfectly matched to propel the company forward in its upcoming chapter.
Stadler brings extensive knowledge and expertise to the FORM Board of Directors. He joins the board with over 20 years of experience in executive marketing leadership, working on major global brands, including Tide, Pantene, Ralph Lauren, Equinox, and IRONMAN.
Most recently, he served as Global Chief Marketing Officer for the smart home gym company Tonal, where he oversaw brand marketing, product marketing, growth marketing, retail, and creative. Stadler is also an Emmy Award-winning and five-time Emmy-nominated Executive Producer for the IRONMAN World Championship on NBC.
“FORM is transforming sports performance through its revolutionary AR-enhanced eyewear, and its commitment to empowering athletes of all skill levels is truly remarkable,” said Stadler. “After spending over a decade working in the sports and fitness industry, I look forward to working with this exceptional team to continue expanding the limits of innovation in this space.”
With over 10 years of experience as a senior sales and marketing executive, Abt brings invaluable expertise to the FORM team. Most recently, Abt was Vice President of Global Sales at Wahoo Fitness, where he spent over a decade leading all aspects of revenue generation, product pricing strategy, business development, and global omni-channel strategy for their connected indoor and outdoor training ecosystem.
“FORM completely changed the world of swimming when they launched the world’s first smart swim goggles on the market. The team behind this company are some of the most driven and innovative folks in the industry, and I can’t wait to lend my expertise to continue to push the boundaries between tech and sport,” said Abt.
“The FORM Smart Swim Goggles and platform truly offer a game-changing experience, and I look forward to building out the team and accelerating growth at a global level.”
Launched in 2019, FORM introduced the world to the first-ever smart swim goggles, the FORM Smart Swim Goggles. Using the FORM goggles’ augmented reality display, swimmers have the unprecedented ability to see their performance metrics like pace per 100, distance, calories and stroke rate in real time.
In 2021, FORM announced guided workouts powered by the FORM goggles. FORM Workouts give users access to thousands of guided workouts and continues to be a game-changing experience for swimmers globally.