The act of doing laundry isn’t as exciting as television shows like Friends make it seem—laundromat scenes tend to play out duller than “The One with the East German Laundry Detergent” depicts, and in-home laundry (while convenient) is even less riveting on average.
But more convenient yet, and perhaps even exciting, is laundry pickup and delivery service.
Founded in Vancouver in 2018, WeDoLaundry taps into the emerging market of on-demand services. Akin to Instacart or SkipTheDishes—WeDoLaundry posits itself as the “Uber of Laundry”—the startup’s valet service picks up dirty clothing from your location; has it washed at a professional laundromat or cleaner nearby; and returns garments dry and folded.
Pricing is based on poundage or per item, depending on what’s being washed. The services accepts just about everything, from wedding dresses and feather pillows to stuffed toys and dirty underwear.
After optimizing operations on the West Coast, WeDoLaundry launched in Canada’s largest market, Toronto. Across the two cities, the company now handles more than 3,000 pickups and deliveries per month.
The tech-forward service processes more than 15,000 pounds of laundry each week, powered by a fleet of drivers and local partner laundromats.
In a major milestone for the company, it recently reached half a million pounds of laundry processed in total. WeDoLaundry estimates that it has already saved its 4,500 customers nearly 40,000 hours combined.
Next, the startup returns its sights to Western Canada as the growing company seeks out partners and customers in the Alberta region.
“We are proud of what WeDoLaundry has become, and we are excited about the future,” cofounder Abhishek Arora, who serves as chief executive of WeDoLaundry, stated recently following his firm’s launch in Calgary.
“Our success is built on the foundation of transparency, trust, and reliability,” the CEO added, “and we remain committed to exceeding our customers’ expectations.”
According to Arora, WeDoLaundry’s journey is a testament to the power of determination, customer-centricity, and environmental responsibility.
In addition to geographical expansions, the startup is eyeing new offers as well, including launching an on-demand alterations service as well as commercializing a house-made, plant-based laundry detergent.
WeDoLaundry has fostered a sense of community by supporting local businesses and creating jobs, Arora says, which aligns with the company’s stated vision: To become the world’s leading source for clean laundry while providing a steady source of income for washers and drivers.