Vancouver’s Tradable Bits, a leading provider of fan engagement, data, and marketing solutions for the global sports, music, and entertainment industries, has been recognized by the Sports Business Journal as a Power Player in Fan Experience Technology.
This honour underscores Tradable Bits’ dedication to its partners that span the world of sports and entertainment, including teams in the NFL, NBA, NHL, MLB, MLS, CFL, as well as Maple Leaf Sports and Entertainment, Canadian Premier League, Legends, Nascar, Circuit of the Americas, and more.
“The list includes companies that boost in-person attendance with augmented reality. Others enhance the digital presentation with data-infused productions or create more personalized activations. They bolster the mobile experiences that fans enjoy while engaging with their teams and turn venue navigation into a more streamlined (and pleasant) place for consumers. They are also the sports leagues themselves, tending to their most valuable assets to keep them returning,” writes Sports Business Journal.
Tradable Bits gave teams a new way to engage fans this year: It created mobile games that teams can build, customize and deploy on their own.
Tradable Bits utilizes Zero-party Data, Artificial Intelligence (AI), and Machine Learning (ML) to provide 360-degree fan views to athletes, teams, leagues, and venues worldwide. In the past year, the company powered more than 17,000 digital fan experiences, reached more than 62 million fans and generated millions of fan data points that drove more than $1 billion in conversion value to Tradable Bits partners.
“We are honoured to be named an SBJ Power Player alongside so many prestigious brands in the sports industry. This recognition reinforces our dedication to building innovations that deepen connections between sports organizations and their fans,” said Darshan Kaler, Co-founder and Chief Executive Officer, Tradable Bits.
Kaler noticed an opportunity in sports through his work around the Vancouver Olympics in 2010. Teaming up with former co-worker Dmitry Khrisanov, they developed Tradable Bits into a company that provides fan data insights, engagement and marketing.”
Tradable Bits launched several innovations in the past year that led to the honour by Sports Business Journal, including ARCADE, a customizable arcade-style platform for teams.
ARCADE offers interactive ways for fans to interact with teams, even when they’re not actively watching a game. The interactive engagement platform empowers teams to personalize each game to their brand and sponsors in minutes.