Justin Tse was born on Vancouver Island and grew up with work ethic, passion, and an aspiration to “live life in freedom by fully applying myself to something I truly enjoy every day.”
Now 26 years old, Tse has been destined for the online content creation space—where he documents “the rapid and incredible development in consumer technology”—since becoming fascinated by YouTube. Justin launched his channel in 2010, at age thirteen.
“As a millennial, it feels as if I have already witnessed so much progression in just a short lifetime,” he says, “but the excitement comes with knowing that we have just barely scratched the surface of technological breakthroughs.”
Inspired by content creators, Tse began creating his own videos as a teenager—a decision he considers “life-changing.”
Life-changing indeed: Tse is the founder and chief executive of Feature Media, which generates seven figures of revenue annually as it partners with major brands such as Apple, Mercedes Benz, and Four Seasons.
One way Tse’s business makes money is by leveraging the technology of Vancouver-based Thinkific, which enables anyone to build digital courses to sell.
In 2023, for example, Tse launched his popular Creator Cashflow Course, which identifies the skills and knowledge necessary for building a creator business on YouTube.
The course is said to include everything from “the basics to high-level content strategy on YouTube, the structures and approach of brand partnerships, and the frameworks of operating a successful business and media company with real life case studies.”
Given how well Tse’s product illustrates what the Thinkific platform can provide, the company is hosting an “Art of the Brand Deal” event in March featuring the local entrepreneur.
Slated for the evening of March 7th at Thinkific’s office on Terminal Ave in Vancouver, the Art of the Brand Deal workshop and AMA is “your chance to ask all your burning questions about brand partnerships to an expert who has been doing it successfully for over a decade,” according to organizers.
In addition to rich networking opportunities, the event promises to reveal Tse’s business mindset for the creator economy, which has earned him millions of dollars in sponsorships.
The entrepreneur also intends to explain how to craft outreach emails and media kits that open doors, as well as how to negotiate strategically with large brands.
Incorporated in 2012 and public in 2021, Thinkific today enables 50,000 active creators to earn hundreds of millions of dollars while instructing tens of millions of students globally.