Tradable Bits this week launched four new games for its ARCADE platform.
The interactive ARCADE engagement platform launched last year from collaboration between Tradable Bits and MLSE Digital Labs, the innovation arm of Maple Leaf Sports and Entertainment, to empower fan interaction with teams through branded and gamified experiences.
The latest announcement regarding ARCADE was unveiled at the 2024 SEAT Conference, an annual event for professionals at the intersection of the sports and innovative technologies, in Las Vegas.
“ARCADE delivers new easy to activate gamification and experiential marketing inventory to live events in sports and entertainment,” says Greg Bobolo, chief revenue officer for Tradable.
This marks season two for ARCADE. The new offerings diverge from the inaugural sports-based gameplay launched during the first season to include the popular puzzle genre, according to a statement from Tradable Bits.
Specifically, the second season’s roster includes Word Jumble and Word Slasher, two word-based puzzle games.
“While the inaugural season of ARCADE was built with sports fandoms top of mind, this season’s games appeal to a wider audience,” Bobolo explains.
Other new games include Pathblitz, which challenges fans to avoid increasingly difficult obstacles by swiping their screen, and Target Takedown.
“Momentum has continued from season one with strong interest not only from our sports partners, but also from entertainment properties looking to build a stronger emotional connection between a sports player, artist, or team which leads to increased brand loyalty and a positive perception of the brand,” said Bobolo.
ARCADE games boast much higher average dwell time than traditional digital campaigns, according to data from Tradable, and can be quickly customized to brand sponsors, he added.
Founded in 2010, Tradable Bits has partnered with more than 100 clients worldwide, including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS.
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