Vancouver’s Unbounce has combined forces with San Francisco’s Insightly, an all-in-one provider of customer relationship management, marketing automation, and customer success software.
According to the announcement, the merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles – revenue and lifetime value data.
Four year ago Unbounce closed a $52 million funding round led by Crest Rock Partners, with the Denver-based private equity firm taking controlling interest in the Vancouver startup.
“Our customers are our biggest stakeholders in this decision,” Steve Oriola, Chief Executive Officer at Unbounce, said.
“Real innovation means delivering deeper value to customers, and the combined forces of these two companies will increase the quality of both product offerings and of the future combined product portfolio.”
The injection of AI expertise from the Unbounce team will allow the Insightly platform to accelerate the application of AI and machine learning throughout the platform to better empower salespeople and sales leaders.
The combined company is a fully distributed workforce with more than 200 employees across Europe and North America.
CEO Steve Oriola replaced Felicia Bochicchio earlier this year.
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