Unbounce has launched a Model Context Protocol Server, the Vancouver-born innovator announced this month. The company’s mission is helping marketers build perfect landing pages that keep visitors focused on specific things for maximum return on a campaign investment. The new MCP server from lets marketers connect Unbounce accounts to AI assistants such as ChatGPT and […]
Unbounce
Unbounce Merges with San Francisco CRM Platform
Vancouver’s Unbounce has combined forces with San Francisco’s Insightly, an all-in-one provider of customer relationship management, marketing automation, and customer success software. According to the announcement, the merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles – revenue and lifetime value […]
New Chief Executive Officer to Head AI Marketing Firm Unbounce
Following significant layoffs in 2022, Unbounce bolstered its executive suite with new appointments amid promises of “greater discipline and focus.” The rebound seemed solid through 2023: the Vancouver company launched an AI-powered tool for marketers in April, then found success with a podcast called “Unprompted” about AI marketing. However, there may still be some turbulence. […]
Unbounce Podcast Achieves Top 5% Global Popularity Ranking in First Season of Launch
Vancouver’s Unbounce announced this week that its new ‘Unprompted’ podcast has, after airing just eight episodes, already achieved a ranking among the top 5% of global podcasts. Debuting June 7th, ‘Unprompted’ dives headfirst into the thrilling, sometimes spooky, and surprisingly funny world of AI marketing and in less than three months, has amassed over 50,000 […]
Unbounce Launches Podcast for Marketers to Supercharge their Campaigns With AI
Vancouver’s Unbounce has launched Unprompted, an all-new podcast hosted by Chief Marketing Officer, Pete Housley. Unprompted will bring together a diverse lineup of guests who will explore the ways in which artificial intelligence is transforming the world of digital marketing, dissecting the possibilities, challenges, and ethical considerations surrounding the technology’s impact on the industry. According […]
Unbounce Launches AI-Powered Copy Generator for Marketers
Bouncing back in to action following layoffs in 2022, landing page optimizer Unbounce this week launched “URL to Ads.” The Vancouver company claims this innovative tool will allow marketers to generate relevant ad copy for multiple platforms by simply inserting a URL from a website or landing page, saving time and generating better results from campaigns. […]
What’s the Damage so Far? Breaking Down the 2022 Layoffs in BC Tech
Several thousand Canadians employed in the technology sector have been laid off this year, as a brief post-Pandemic surge has quickly soured into a global downturn. Layoffs hail from a wide range of companies, including Ottawa’s Shopify and Toronto’s Clearco. In all, more than 400 tech firms in North America have laid off staff in 2022. Several […]
Article Trims 200+ Employees After Losing Same E-Commerce Gamble as Shopify
Another one bites the dust. From Unbounce to Clearco to Shopify, Vancouver-based Article is the latest in a long line of Canadian technology firms who after recently experiencing marked growth abruptly shifts to significant layoffs. “Today is a very difficult day at Article,” CEO Aamir Baig wrote in a memo. “This is my fault.” Baig let […]
Unbounce the Latest Tech Firm in Canada to Face Unexpected Layoffs
From launching its “next phase of growth” to trimming staff within two months: Unbounce is the latest technology company in Canada to face sudden layoffs in the midst of a global downturn. “Today we said goodbye to 47 talented people as part of a company-wide restructure across the Unbounce and LeadsRx teams,” wrote chief executive […]
Unbounce Bolsters Executive Team with Experience for Next Phase of Growth
Unbounce this week welcomed three new executives to its team as the Vancouver-based leader in landing page and conversion intelligence software looks to support what it describes as its “next phase of growth.” Pete Housley, Darby Sieben, and Saba El-Hilo are taking on leadership roles in marketing, product and engineering respectively. The executive team upgrade […]