Bouncing back in to action following layoffs in 2022, landing page optimizer Unbounce this week launched “URL to Ads.”
The Vancouver company claims this innovative tool will allow marketers to generate relevant ad copy for multiple platforms by simply inserting a URL from a website or landing page, saving time and generating better results from campaigns.
“Creating tailored and effective ad copy from specific pages can save time for marketers,” explains Darby Sieben, Chief Product Officer of Unbounce. “At Unbounce, we have always been keenly focused on pairing marketers with tools that can help them be more effective and ultimately more successful.”
According to Sieben, URL to Ads analyzes the content of a given website and uses artificial intelligence to generate ad copy matched to the page and tailored for platforms including Google, Facebook, Twitter, LinkedIn and Bing.
Ultimately the tool is designed to give marketers back time, generating high-performing copy with a single click.
“With our deep experience helping marketers to create high-impact, high-performing content, combined with our unique body of data on what has driven billions of conversions for our customers, we are immensely excited about the potential of this new tool and keen to get it in the hands of marketers across the globe,” the product officer stated.
Marketers can try the new tool with an Unbounce Smart Copy account, where they can generate additional ads, among other marketing assets. Unbounce customers get free access to Smart Copy for 2023, which includes unlimited use of the URL to Ads tool.
Since 2010, the AI-powered Unbounce has helped customers generate billions of leads, sales, and signups.
With this latest launch, the tech firm continues to position itself near the forefront of a broader AI trend across British Columbia and Canada.
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