Vancouver-founded Unbounce has launched an AI-powered landing page builder that draws on insights from 2.5 billion conversions to help marketers turn campaign ideas into pages designed to generate leads and sales.
The builder offers three starting points: an AI prompt, a template, or a blank canvas. Users can describe their audience, offer, and campaign goal, then refine the resulting draft through manual edits or AI.
“Generative AI has made it easy to produce a first draft,” said Steve Oriola, CEO of Unbounce.
Oriola said the aim is to accelerate creation while giving marketers control over campaign-specific decisions.
The launch extends Unbounce’s push into conversational AI. In August, the company introduced an MCP server connecting its platform with assistants such as ChatGPT and Claude. That integration lets marketers build, publish, and manage campaigns through natural-language conversations, bringing campaign execution into the AI tools they already use.
The latest release also addresses an adoption gap. Research from Unbounce and Ascend2 found that 86% of marketers use AI in paid media, but just 19% use it for landing-page creation and 19% for optimization.
The builder supports forms, A/B testing, and integrations with Google Analytics 4 and Google Tag Manager. Unbounce is adding AI credits to existing customer accounts at no extra cost, without raising current plan prices.
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