After Hootsuite’s 2022 rebrand, the longstanding Vancouver social media firm found itself laying off staff in 2o23 (alongside, of course, a lot of other tech companies across the continent). Since then, the storied pioneer launched an AI product and, most recently, announced an acquisition. Hootsuite this week acquired Luxembourg’s Talkwalker, an AI-powered “social listening solution” […]
Hootsuite
Vancouver Magazine’s Power 50 Event To Unveil Hall of Fame Recognizing City’s Most Notable Changemakers
Vancouver Magazine’s Power 50 has recognized esteemed individuals across the city over the past 23 years, and this year they are changing the game again with a new honour: the Hall of Fame. Those who have received the recognition for 5 years or more will be unveiled at the awards ceremony on February 1st in support of their […]
Hootsuite Unveils OwlyWriter, an AI That Helps You Get Creative with Content
Hootsuite, a prominent player in the ever-evolving field of social media management, today introduced OwlyWriter AI, a content creation tool powered by artificial intelligence. Recognizing the growing demand for speed and agility in social media content creation, Hootsuite has developed OwlyWriter AI to help social marketers overcome creative block, a common challenge they face on […]
Hootsuite Appoints New CEO, Lays Off 70 More Staff
Hootsuite has conducted its third round of layoffs in about six months, laying off 70 more staff today. According to The Logic, the layoffs affect about seven per cent of its staff. Last year Hootsuite laid off five per cent of its workforce in November and 30 per cent in August as tech firms looked to extend their […]
Latest Hootsuite Cut Reflects ‘Current Economic and Market Realities’
This week, Hootsuite let go of a few more staff. “Today, Hootsuite made the difficult decision to go through another round of layoffs, and unfortunately I was affected,” a former product manager for the Vancouver company revealed on LinkedIn earlier this week. A Hootsuite spokesperson informed Daily Hive that roughly 5% of staff were cut. […]
Article, Bench, and Certn Among B.C. Startups Added to Team True North
Earlier this summer, Communitech unveiled the first ever Team True North. The Kitchener-based hub for entrepreneurship created the list to spotlight “the best of Canadian tech”—which by their measure is defined as high-performing tech firms tracking to $1 billion in annual revenue with growth rates that match the top 1% of companies in the world. The list—which […]
BC Tech Crowns Winners of 2022 Technology Impact Awards
Now in their 29th year, the Technology Impact Awards (TIAs) have never had more reasons to celebrate than they did last night at the Vancouver Convention Centre. Ambition was the theme of the 2022 TIAs and through the evening’s celebration 45 TIAs finalists across 12 categories were honoured. Staged before a sold-out crowd at the Vancouver Convention […]
What’s the Damage so Far? Breaking Down the 2022 Layoffs in BC Tech
Several thousand Canadians employed in the technology sector have been laid off this year, as a brief post-Pandemic surge has quickly soured into a global downturn. Layoffs hail from a wide range of companies, including Ottawa’s Shopify and Toronto’s Clearco. In all, more than 400 tech firms in North America have laid off staff in 2022. Several […]
Hootsuite Hammered by Downturn, Cuts 30% of Staff
Tech firms across Canada continue to face significant headwind. In just the Vancouver area, stable tech firms Unbounce and Article saw major layoffs within the past week. Across the land, we’ve seen rapidly growing companies like Ottawa’s Shopify and Toronto’s Clearco abruptly reverse course. Now it is Hootsuite’s turn. Despite scaling back hiring plans earlier […]
A Succinct Record of Hootsuite
The brains behind Techcouver have been covering Hootsuite since 2008. Back then, there was no Owly—or even a Hootsuite, for that matter. But there was one Invoke Media, a digital agency growing in the heart of Vancouver and at the time toying with a rather “Bright” idea. And that is where our story begins… 2008 […]