Vancouver’s Hootsuite is now part of Twitter’s Official Partner Program. The program showcases leading technology solutions that are best-in-class, vetted, and able to expand what’s possible for businesses on and off Twitter. By working with Twitter’s official partners, companies ranging from small-businesses to enterprises are able to tap into the world’s public conversation on Twitter […]
Hootsuite
Hootsuite Welcomes Tiziana Figliolia As Chief Financial Officer
Hootsuite has added another c-level executive to its nest with the announcement that Tiziana Figliolia has joined the company as Chief Financial Officer. Jumping into a CFO role that has been vacant for the past 19 months, Figliolia will be a key member of Hootsuite’s executive leadership team with responsibility across all finance, tax, treasury […]
Hootsuite Collaboration with Microsoft Teams To Bolster Employee Advocacy
Vancouver-headquartered Hootsuite has unveiled Amplify by Hootsuite for Microsoft Teams, a new integration within Teams. The ecosystem integration will encourage Hootsuite Amplify and Teams customers everywhere to seamlessly share curated social media content directly from within the Teams business communication platform—transforming employees into engaged advocates with elevated professional brands and reducing risk through pre-approved content. […]
Hootsuite Acquires Montreal’s Heyday For $60 Million
To kick off 2021 Vancouver tech anchor Hootsuite announced the acquisition of Sparkcentral, a messaging app-focused customer engagement platform that offers virtual agents and automated message distribution. Eight months later, they’re at it again. Hootsuite has acquired Montreal’s Heyday, a conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. […]
Hootsuite Plucks New Chief Marketing Officer From Chicago
Vancouver tech anchor Hootsuite announced today that Maggie Lower has joined the company today as Chief Marketing Officer. Relocating from Chicago to Vancouver for this role, Lower will be a key member of Hootsuite’s executive leadership team and own the overall global strategy for brand, demand generation, communications, and events. Lower replaces Penny Wilson, who […]
Hootsuite Is Shutting Down The Entire Company For A Full Week
The pandemic reminded us all how important mental health is. In 2020, as the pandemic surged across the globe, everyone went home. In-person interactions were cancelled, each to be replaced by a digital counterpart. But with increased time spent in hyper-digital spheres, we also saw a rise in depression, anxiety, loneliness, and uncertainty. Vancouver’s Hootsuite […]
11 B.C. Tech Companies Named To 2021 Narwhal List
The Narwhal Project identifies a set of young Canadian companies that have the potential to become successful on the world stage. The Narwhal List sheds light on the ability of firms to scale up and reach world-class status. 2020 was another remarkable year for Canadian Narwhals and eleven companies from B.C. made the cut. The […]
Hootsuite Acquires Digital Customer Engagement Platform Sparkcentral
Vancouver-headquartered Hootsuite has acquired Sparkcentral, a customer service SaaS platform that enables 1:1 conversational messaging through Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. The acquisition is Hootsuite’s thirteenth since being founded in 2008 and is its first since 2017. Based in Belgium and with an office in New York, Sparkcentral is a social […]
Hootsuite Appoints First Chief People and Diversity Officer
Hootsuite announced this week that Tara Ataya will fill the newly created position of Chief People and Diversity Officer. In her new role, she will elevate Hootsuite’s focus on the employee experience—as the company grows and scales its business, and navigates a new distributed global workforce. Ataya will orchestrate Hootsuite’s diversity strategies to rapidly implement […]
Three Vancouver Companies Recognized At 2020 MarTech Breakthrough Awards
Not one, not two, but three Vancouver marketing platforms were recognized at this year’s MarTech Breakthrough Awards. The awards recognize the best companies, technologies, products and services in the field of marketing, ad and sales technology and are conducted by MarTech Breakthrough, a leading market intelligence organization. This year’s program attracted more than 2,750 nominations […]