Now in their 29th year, the Technology Impact Awards (TIAs) have never had more reasons to celebrate than they did last night at the Vancouver Convention Centre. Ambition was the theme of the 2022 TIAs and through the evening’s celebration 45 TIAs finalists across 12 categories were honoured. Staged before a sold-out crowd at the Vancouver Convention […]
Hootsuite
What’s the Damage so Far? Breaking Down the 2022 Layoffs in BC Tech
Several thousand Canadians employed in the technology sector have been laid off this year, as a brief post-Pandemic surge has quickly soured into a global downturn. Layoffs hail from a wide range of companies, including Ottawa’s Shopify and Toronto’s Clearco. In all, more than 400 tech firms in North America have laid off staff in 2022. Several […]
Hootsuite Hammered by Downturn, Cuts 30% of Staff
Tech firms across Canada continue to face significant headwind. In just the Vancouver area, stable tech firms Unbounce and Article saw major layoffs within the past week. Across the land, we’ve seen rapidly growing companies like Ottawa’s Shopify and Toronto’s Clearco abruptly reverse course. Now it is Hootsuite’s turn. Despite scaling back hiring plans earlier […]
A Succinct Record of Hootsuite
The brains behind Techcouver have been covering Hootsuite since 2008. Back then, there was no Owly—or even a Hootsuite, for that matter. But there was one Invoke Media, a digital agency growing in the heart of Vancouver and at the time toying with a rather “Bright” idea. And that is where our story begins… 2008 […]
Hootsuite Rebrands with New System, ‘Bold Vision’ for Social
Hootsuite believes it has emerged from the COVID-19 Pandemic with a bold new vision for the company. The Vancouver-based startup is an icon of the city and the internet for pioneering social media management back in 2008, when many of today’s most popular networks were nascent or yet to exist. “What we know is that […]
BC Tech Unveils Finalists For 2022 Technology Impact Awards
The BC Tech Association has announced the finalists for the 2022 Technology Impact Awards (TIAs). 48 finalists across 12 Technology Impact Award categories who achieved exceptional success in the past year made the final cut. With ambition as the theme for this year’s awards, the award finalists showcase the incredible accomplishments of BC’s tech companies. […]
Hootsuite, Later Join New TikTok Marketing Partner Program
TikTok has launched its Marketing Partner Program and two Vancouver companies are among the global video platform’s inaugural wave of partners to be awarded TikTok’s Content Marketing badge. The partnership unlocks new TikTok features for brands and creators, such as Auto Publish which allows users to schedule posts ahead of time, a social tool called Conversations, […]
Hootsuite Welcomes Natalia Williams as Chief Product Officer
Hootsuite continues to grow its c-suite nest with the announcement today that Natalia Williams has joined the Vancouver-born company as Chief Product Officer. In her role, and as part of the executive leadership team, Natalia will have responsibility for Hootsuite’s strategic product direction, product management, and product design. Williams brings over 15 years of product […]
Connecting the Dots: March 2022
Each month, the team at Switchboard Public Relations connects the dots between the trends, headlines and narratives informing the B.C. tech sector. For March’s Connecting The Dots, the team looks back on an International Women’s Day to remember, the B.C. tech sector’s latest wins and a tech-enabled surge of support for Ukraine. Moving the needle […]
Techcouver’s Most Read Stories of 2021
It’s fair to say 2021 was an improvement on 2020. The pandemic recovery dominated tech – like all else – with many of us spending more time than ever in front of screens. Not surprisingly, Techcouver had a banner year with site traffic growing every month during 2021. As we look forward to a much […]