TikTok has launched its Marketing Partner Program and two Vancouver companies are among the global video platform’s inaugural wave of partners to be awarded TikTok’s Content Marketing badge.
The partnership unlocks new TikTok features for brands and creators, such as Auto Publish which allows users to schedule posts ahead of time, a social tool called Conversations, and profile and post Analytics.
“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” Melissa Yang, Head of Ecosystem Partnerships for TikTok, said. “We are excited to … be collaborating with some of the most trusted partners in the industry.”
“These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities,” she added.
Later, a Vancouver-born social media marketing and commerce platform for small business owners and creators, is among the first partners. The recently acquired company says that TikTok’s Content Marketing badge will help Later “drive even more meaningful results for customers, empowering them further, and supercharging their ongoing success,” according to a statement.
“We understand the incredible value that creators and small business owners bring to the whole content ecosystem and we provide them with powerful technology solutions to make the most impact possible,” said Roger Patterson, cofounder of Later.
Hootsuite, also tapped by TikTok, has launched an integration that enables its customers to manage, execute, and optimize their TikTok content alongside their other platforms from one integrated tool.
“It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers,” said Maggie Lower, Chief Marketing Officer for Hootsuite. “We’ve watched as video content has grown into a powerful tool that successful brands use to socialize with the world, and have identified the pain points our customers face in creating this type of content.”
The Vancouver-based Hootsuite says it will help customers become “creatively courageous” on TikTok by launching a full suite of educational resources including a Culture Guide, Newsletter, Workshop, Webinar, and Blog series.
“I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform,” added Lower.
Hootsuite in 2021 floated the idea of an initial public offering on the Toronto Stock Exchange, Techcouver reported last year, but the company has since shifted its window to 2022, according to BetaKit.