Vancouver-born Later has announced its acquisition of influencer platform Mavely in a deal valued at $250 million. Funded by a strategic investment from Summit Partners, the acquisition positions Later as a leader in end-to-end creator-driven marketing, enhancing its ability to deliver measurable ROI for marketers while maximizing creator earnings through social commerce. The move deepens […]
Later
The Vancouver Tech Scene’s Quiet Wins: Later’s Path to Nine-Figure Success
In a tech ecosystem often overshadowed by Silicon Valley’s glitz, Vancouver has quietly cultivated a growing roster of startups that achieve big results. Among them is Later, a social media management tool that grew from a hackathon idea into a $40 million ARR (annual recurring revenue) business before its acquisition in 2022 for over $100 […]
Later and Mavrck Become One Brand With a New Logo and Mission
Almost two years after Boston’s Mavrck acquired Vancouver’s Later, the two industry leaders are officially becoming one brand, with a new logo and mission. Mavrck, an award-winning influencer marketing solution, acquired Later, a leading social media management platform and link in bio tool, in April 2022. Under the united banner of Later, their three flagship products are: Later Social: a […]
New Report Sheds Light on Mental Health Challenges Faced by Creators
Vancouver’s Later has released a new report focusing on the mental health of creators. The report from the popular social media scheduling platform sheds light on the unique challenges that creators face in today’s fast-paced digital landscape and the impact that these challenges can have on their well-being. According to the report, a staggering 71% […]
The State of Artificial Intelligence in BC in 2023
It was not long ago that Techcouver highlighted a variety of innovative BC-based startups using artificial intelligence across sectors. This coverage showcased Canada Drives, which must predict market prices and reconditioning costs to provide accurate prices to sellers and buyers, as well as Charli AI, whose generative artificial intelligence platform Ancaeus is designed for cross-functional use across […]
Later Launches Integrated AI-powered Caption Writer for Instagram
Artificial Intelligence (AI) continues its explosive growth in 2023 and another Vancouver tech company is tapping into the technology. Social media marketing platform Later has unveiled a new AI-driven feature to assist users with relevant captions for their Instagram Posts. Powered by the GPT-3 API, the Caption Writer will learn to match a brand’s tone […]
19 B.C. Tech Companies Named Deloitte Technology Fast 50 Winners
Deloitte Canada has announced this year’s winners of the Technology Fast 50, Companies-to-Watch, and Enterprise Fast 15 awards, recognizing the world-class achievements of the best in tech companies across Canada for the 25th year. The program reaches a milestone this year, celebrating 25 years of recognizing Canadian technology companies’ achievements, outstanding innovation, leadership, and growth. […]
Vancouver Entrepreneur Returns to Roots with New Fund for University Students
In 1979, Wes Graham and Ian McPhee launched the University of Waterloo’s first startup—WatCom, which became Sybase before being acquired. In doing so, they “started an entrepreneurial tradition in the Faculty that remains strong today,” according to the university, whose Faculty of Mathematics claims the origins of more than 500 startups—including OpenText, Maplesoft, RapidNovor, and Faire. And this […]
Hootsuite, Later Join New TikTok Marketing Partner Program
TikTok has launched its Marketing Partner Program and two Vancouver companies are among the global video platform’s inaugural wave of partners to be awarded TikTok’s Content Marketing badge. The partnership unlocks new TikTok features for brands and creators, such as Auto Publish which allows users to schedule posts ahead of time, a social tool called Conversations, […]
Vancouver’s Later Acquired by Boston’s Mavrck
Boston’s Mavrck has acquired Vancouver’s Later, a visual marketing platform that allows businesses to manage their Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn accounts, from end to end. Mavrck is a leading influencer marketing platform for enterprise consumer brands. Originally named Latergramme and rebranded as Later.com, the Vancouver startup was the first Instagram scheduling tool. Later […]