Artificial Intelligence (AI) continues its explosive growth in 2023 and another Vancouver tech company is tapping into the technology.
Social media marketing platform Later has unveiled a new AI-driven feature to assist users with relevant captions for their Instagram Posts.
Powered by the GPT-3 API, the Caption Writer will learn to match a brand’s tone of voice based on the language used in previous posts, making each caption feel more on-brand and relevant to the audience.
“We are excited about this latest addition to our Machine Learning and AI solutions that help our users make decisions more easily and supercharge their creativity,” comments Roger Patterson, President, Later.
“AI driven features have the ability to revolutionize how entrepreneurial creators and small businesses develop content, and our Caption Writer is an incredible advance in what is possible for our customers.”
In the future, Later’s Caption Writer will be rolled out beyond Instagram across multiple social media platforms, and will expand its capabilities to assist with wider social content creation and the overall creative process.
“Today, AI provides Later users with a springboard for their captions and offers them intelligent options in seconds, freeing up time by providing accurate and inspirational content,” comments Ian Mackinnon, CTO, Later.
“This is really just the beginning. Our team is excited to take the content development process to the next level through an impressive suite of upcoming tech updates to the platform, many of which will utilize AI.”
Using the keyword suggestions, Later’s Caption Writer provides up to three captions to choose from. With various caption lengths and copy style, the AI-generated captions provide the perfect first draft — freeing up more time for personalization and creativity for each post.
GPT-3 is one of the most advanced Generative AI and natural language processing (NLP) models.