Each month, the Switchboard PR team connects the dots between the trends, headlines and narratives informing the BC tech sector. For December’s Connecting The Dots, Founder and Chief Communications Officer Kathleen Reid looks back on Klue’s dynamic talent search, more milestones for AbCellera, and the tech community’s inspiring flood-relief generosity in the midst of an […]
Switchboard PR
Connecting The Dots: November 2021
Bruce Claggett (Managing Director at Switchboard Public Relations) connects the dots between the trends, headlines and narratives that are informing the B.C. tech sector. This month, Bruce hones in on the players that are creating positive change in B.C. There is a sense of optimism in the industry that we want to shine a light […]
Connecting the Dots: October 2021
Bruce Claggett (recently appointed Managing Director at Switchboard Public Relations) connects the dots between the trends, headlines and narratives that are informing the B.C. tech sector. For October’s Connecting the Dots, Bruce discusses the power of defining a new tech category, the path from passion to media coverage, and why talk-and-no-action can’t be the reality […]
Connecting The Dots: September 2021
Each month, Kathleen Reid (Founder + Managing Director at Switchboard Public Relations) connects the dots between the trends, headlines and narratives that are informing the BC tech sector. For September’s Connecting The Dots, Kathleen looks back on VI’s exciting month, sheds light on what the recent election results could mean for tech, and looks ahead […]
Connecting The Dots: July 2021
Each month, Kathleen Reid (Founder + Managing Director at Switchboard Public Relations) connects the dots between the trends, headlines and narratives that are informing the BC tech sector. Following a two-month hiatus, she resumes CTD’s regular monthly schedule by shedding light on BC Tech’s New Economy Report, recent acquisitions by BC’s biggest tech companies, and […]
How Tech Transformed My Life And My Business
My battle with Stargardt disease highlights technology as a powerful force for good When my life flashed before my eyes in September of 2018, it wasn’t because of a near-death experience. It was because my neuro opthamologist and retina specialist had just told me I could no longer drive. Visual deterioration caused by Stargardt disease, […]
Connecting The Dots: May 2021
Each month, Kathleen Reid (Founder + Managing Director at Switchboard Public Relations) connects the dots between the trends, headlines and narratives that are informing the BC tech sector. This month, she sheds light on how Launch Academy, entrepreneurship@UBC and Vancouver Startup Week made May a month to remember for the province’s next generation of innovators. […]
Vancouver Startup Week Tackles The State Of The BC Tech Sector
If you’re going to tune into only one event at this week’s Vancouver Startup Week, I suggest you check out this Friday’s State of the BC Tech Sector session featuring some of the biggest names in the local tech sector. Positioned as a ‘State of the Union’ address, the discussion will focus on the current […]
Showcasing British Columbia’s Startups
If you’re a regular reader of this site, then you already know the following: BC’s thriving tech sector employs more than 123,000 people, contributes 7% to the provincial GDP, and is home to a growing number of startups that are solving the world’s most pressing challenges. Looking back just a handful of years, our startup […]
Pandemics, Recessions and Trump: Pitching a Relevant Story in the Wake of Trying Times
Five months into 2020 we’ve seen political scandals, global conflicts, a pandemic, and devastating human loss. As a result, the media is moving faster than ever and reporters are inundated with requests. Many small businesses struggle to adapt their strategies to these news cycles: is your news relevant in the midst of a global crisis? […]