In her role, and as part of the executive leadership team, Natalia will have responsibility for Hootsuite’s strategic product direction, product management, and product design.
Williams brings over 15 years of product and technology experience, most recently as Chief Product Officer of Mailchimp. Prior to that she held leadership roles in retail technology with Bloomingdale’s and Macy’s.
“It’s important to me to foster a culture that encourages experimentation and creativity while staying focused on the vision,” said Williams. “Hootsuite has immense potential in the product space, and I am excited to work alongside the leadership team to build and develop a robust product that our customers will continue to advocate for.”
Williams will be based in Hootsuite’s new Atlanta office.
“At Hootsuite, we help our 200 thousand customers successfully leverage social media to communicate and connect with their prospects and customers. As social media moves more deeply into commerce, our product and product strategies are adjusting to help our customers navigate to this new giant opportunity,” said Tom Keiser, CEO, Hootsuite.
“Natalia’s expertise in technology, ecomm, and retail as well as her leadership and product experiences make her the perfect product leader for Hootsuite’s future.”