Relocating from Chicago to Vancouver for this role, Lower will be a key member of Hootsuite’s executive leadership team and own the overall global strategy for brand, demand generation, communications, and events.
Lower replaces Penny Wilson, who left Hootsuite in January 2021.
Prior to joining Hootsuite, Lower was the Global Chief Marketing Officer at Cision, the first Chief Marketing Officer at TrueBlue, has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America, building world class marketing teams.
“As I searched for a CMO to join the company to help drive this phase of growth, I knew I was looking for a modern marketer,” said Tom Keiser, CEO of Hootsuite.
“Maggie is exactly that. She has spent her career combining both the art and science of marketing to drive exceptional results for global brands and I look forward to working with her as we rapidly grow and transform our company and this industry.”
“Hootsuite is an iconic brand that forged a category—they anticipated how people would connect with the world well before social media became part of the household vernacular,” said Maggie Lower. “I’m honored to join this incredibly talented, purpose-driven leadership team that is bringing global communities together as we navigate one of the most dynamic economic periods in history.”