Unbounce has launched a Model Context Protocol Server, the Vancouver-born innovator announced this month.
The company’s mission is helping marketers build perfect landing pages that keep visitors focused on specific things for maximum return on a campaign investment.
The new MCP server from lets marketers connect Unbounce accounts to AI assistants such as ChatGPT and Claude to build, publish, and manage campaigns through natural language.
Available across all Unbounce plans, the new MCP transforms AI assistants into a conversational interface for the Unbounce platform, according to a statement from the B.C. company.
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The product launch “reflects a broader shift in how marketers use AI,” Unbounce believes, which is an approach increasingly focused on the full execution of a campaign, not just oriented around idea generation.
“AI assistants are rapidly becoming the place where marketers want to get work done, not just generate ideas,” explains Steve Oriola, CEO of Unbounce.
“With the Unbounce MCP Server, we’re bringing our landing page platform directly into that workflow,” he says.
Creating and optimizing high-converting landing pages has typically required switching between various software tools and platforms, Oriola says—a problem that is solved through Unbounce’s MCP server.
Unlike standalone AI page generation tools, the Unbounce MCP Server combines conversational AI with full capabilities of the Unbounce platform to create, publish, analyze, and more.
“Marketers can move from an idea to a live campaign, optimize performance, run experiments, and manage their account through simple conversations with AI,” Oriola says, “while continuing to leverage the intelligence, automation, and conversion rate optimization capabilities that have always set Unbounce apart.”
Founded in 2010, Unbounce merged with San Francisco’s Insightly in 2024 following a $52 million funding round led by Denver-based private equity firm Crest Rock Partners in 2020.
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