Maximum Contrast this month announced the launch of Lumos XR, which the Vancouver-based creative technology agency describes as a groundbreaking extended reality platform designed to revolutionize how brands and consumers connect in the marketing and retail landscape.
Lumos XR features advanced gesture-based interactions, voice activation, and gaze tracking, opening a world of immersive touch-free technology. This allows brands to engage audiences like never before, according to Adam Woodhouse, chief executive officer of Maximum Contrast.
“Lumos XR is about pushing the boundaries of what’s possible in brand engagement,” said Woodhouse.
Scanning a QR code transports users into branded 3D worlds that are personalized and interactive. These worlds offer cross-device experiences and make extended reality “practical and scalable for businesses of any size.”
“We’ve created a platform that not only embraces cutting-edge technology but also redefines how brands can form authentic, lasting connections with their audiences and still put their user’s privacy first,” Woodhouse said.
At the core of Lumos XR core is 4D Laservision, an innovative head- and gaze-tracking system that analyzes real-time spatial and temporal data. Virtual worlds can therefore adapt dynamically to where a user focuses, creating an intuitive experience.
Meanwhile NeuralMax, the platform’s voice-activated AI assistant, engages users in fluid conversational dialogue. And Telekinetic XR provides gesture tracking that enables users to control and interact with content through simple hand movements.
Woodhouse says he is currently raising a Series A round of funding for his startup as the company seeks to establish strategic partnerships moving forward.
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