Thinkific Labs this week announced a slew of new features powered by artificial intelligence.
The Vancouver-based cloud software platform enables entrepreneurs and businesses to create, market, and sell digital learning products. Trading publicly on the Toronto Stock Exchange as THNC, Thinkific says the “host of new AI features” are “designed to streamline the entire process of creating, marketing, and selling digital products.”
“AI excels when it solves real challenges and key to our ongoing strategy is to help our customers achieve more with less effort,” stated Greg Smith, chief executive officer of Thinkific.
Features include a single-prompt AI Course Landing Page Generator and an AI-powered Email Marketing Tool, both of which aim to simplify the path to success for customers, allowing them to build and sell impactful learning products quicker, according to Smith.
“We’ve built a platform that provides the power of an AI partner when they need it,” he said.
Other features include Auto Video Captioning, an AI Quiz Creator that generates quizzes from lesson content in minutes, and an AI Copy Co-Pilot that assists customers in editing and optimizing content on the go, including tone and SEO adjustments for product pages and emails.
Rather than developing as a series of standalone features, Smith says Thinkific has woven AI into the entire workflow of its platform to create a cohesive experience, where AI is able to strategically seed ideas, provide appropriate templates, tips, insights and optimize content at key stages.
Thinkific went public in 2021 on the TSX with shares rising as high as $19.47 in 2021, giving the B.C. tech firm a peak market capitalization of over $2 billion. However, Unicorn status was fleeting. By the time layoffs hit, THNC was trading at less than $3 per share.
The Canadian company is currently working toward profitability as it seeks to rebound.
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