The chief executive officer of Vancouver technology firm Wishpond this month published an annual letter commenting on the company’s past, present, and future.
In the letter, Ali Tajskander put forward the vision Wishpond is working toward: a fully autonomous marketing and sales platform that manages the entire customer acquisition journey, streamlining lead generation, engagement, and deal closure to help businesses grow effectively and efficiently.
“Picture a business where every step of the buyer’s journey is handled automatically and intelligently—no manual work required,” the memo reads. “That’s the vision driving us at Wishpond.”
Tajskander is “aiming to build a fully autonomous marketing and sales engine that takes a prospective customer from the moment they show interest all the way to a finalized deal.” With more free time, sales professionals could then spend energy on strategic thinking, creative ideas, and building genuine relationships, the CEO suggests.
Last year, Wishpond launched SalesCloser as a step toward to the firm’s vision. SalesCloser uses AI agents to handle sales calls and customer inquiries, helping businesses speed up their sales cycles.
“We’ve seen firsthand how SalesCloser addresses a massive need, helping teams save time and money while boosting conversions,” stated Tajskander. “We believe SalesCloser exemplifies the evolution of the sales model, seamlessly combining AI-driven automation with human expertise.”
Positing that SalesCloser is “on the cutting edge of AI in marketing and sales,” Wishpond has filed three patent applications related to conversational AI.
“As we execute on our vision, we anticipate our free cash flow will continue to improve, giving us more flexibility to invest in what we believe matters most: improving our technology and delivering value to our clients,” Tajskander wrote in his letter. “At the same time, we remain vigilant—our decisions are always guided by long-term benefits.”
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