Vancouver’s Reusables today announced its oversubscribed $3.6M seed round, co-led by StandUp Ventures and Amplify Capital, with participation from Sandpiper Ventures and Emend Vision Fund.
The funding will accelerate the company’s expansion of hardware-enabled SaaS solutions for the circular economy, strengthening its position as the most scalable and effective reuse system on the market.
Founded by Vancouver entrepreneurs Jason Hawkins and Anastasia Kiku, Reusables rapidly expanded its business in 2024 after shifting away from restaurants and doubling-down on its SaaS offering for institutional food service operators. The company is on track to triple this year to multi-million-dollar revenue.
Unlike many reuse startups that struggle to scale with cleaning, inventory and logistics, Reusables has built the only turn-key enterprise reuse system that enables institutional food service operators like universities and hospitals to track reusable food containers and save costs on disposable packaging waste.
Their solution is driving unmatched savings and environmental impact by leveraging on-site cleaning infrastructure to avoid transportation emissions and through a smart “Tap to Reuse” system that’s free for customers with no deposits.
RELATED: Reusables is hiring on Techtalent.ca
“Our approach is simple: make reuse more cost-effective and convenient than waste,” said Jason Hawkins, CEO at Reusables. “We’re thrilled to be backed by the best tech and climate investors as we scale real impact, not just optics. Greenwashing won’t solve the waste crisis—technology and execution will.”
Single-use packaging waste is a $100B+ global opportunity, and while other startups have attempted to tackle the problem, most reuse offerings fail due to operational complexity, and low return rates.
Reusables.com has taken a different approach. Its hardware-enabled SaaS platform provides institutional food service operators with a seamless, data-driven ecosystem for reuse. The company’s globally unique Smart Return Bins—now deployed at more than 34 locations—enable 24/7 automated, contamination-free returns, solving one of the biggest barriers to widespread adoption.
Reusables is a member of the BC Tech Association.
BC Tech is the largest member-led technology non-profit in British Columbia, and we’re dedicated to turning startups and scaleups into the anchor companies of tomorrow. Our work supports members to grow and diversify their talent pool, acquire new customers, access capital and accelerate their scaleup journey. Technology is a key industry for BC’s future and builds resiliency in every industry. Today, every company is a tech company. Join now.
In honour of Earth Day 2025, University of California is excited to launch Reusables on their campuses today as they show strong leadership in higher education sustainability. University of California’s roll-out will begin with both their Riverside and UCLA campuses.
“Our clients reuse over 500,000 containers in just 2 semesters which translates to over 25 tons of packaging waste avoided and over 100 tons of carbon emissions avoided annually. All of that while keeping labour costs constant and saving on single-use packaging and waste management costs,” shared Anastasia Kiku, COO at Reusables.
“Reuse isn’t a trend — it’s an inevitability. We believe the winning solutions will be invisible to the end user: seamless, scalable, and smart. That’s exactly what this team has built. With strong traction, a clear go-to-market, and a category-defining product, we’re excited to back their bold vision as institutional leaders like UCLA and UC Riverside join the zero waste mission,” added Meredith Powell from StandUp Ventures.
Reusables.com’s leadership combines deep sustainability expertise with high-growth execution. Jason Hawkins previously exited a food tech company and was Head of Business Development for a $100M eGrocery IPO before launching Reusables. Anastasia Kiku, a former pro skier turned climate entrepreneur, leads operations and product innovation.
The new funding will be used to expand the company’s enterprise partnerships across North America, grow the team, and enhance its hardware-enabled SaaS model to support large-scale foodservice and retail operations. With growing demand from universities, corporate campuses, and major foodservice providers, Reusables is building the infrastructure for a waste-free future.
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