Amid economic uncertainty and shifting global markets, Canada’s largest businesses are showing surprising optimism.
A new Corporate Confidence Survey from Vancouver-based company Vivreau, North America’s leading provider of sustainable water solutions, explores how organizations are navigating today’s challenges and planning for the future.
The 2025 Corporate Confidence Survey gathered insights from executives and decision-makers in the tech, finance, hospitality, and legal sectors across Canada, uncovering how companies are demonstrating resilience, even amidst global challenges.
Pam Campbell, Senior Vice President of Finance and Operations at Vivreau, joined us to break down the findings and share what they reveal about the future of business.
Pam, what were you hoping to uncover with the 2025 Corporate Confidence Survey?
PC: We wanted to better understand how large businesses are feeling about the future, especially given the current economic climate. The survey explored topics such as confidence in revenue forecasts and profitability, shifts in purchasing decisions, spending priorities, risk management strategies, and changes in sourcing practices. Across the board, the results showed us that leaders are optimistic and committed to investing in key areas like innovation and sustainability. It’s a snapshot of resilience in action.
Can you share some of the key findings from the Corporate Confidence survey?
PC: There’s a high level of optimism among tech leaders. In fact, 96.7% are confident in their organizations’ ability to thrive in uncertain times. Over 90% of tech businesses report that their budgets for the coming year are focused on technology and digital transformation, reflecting the sector’s continuous evolution and focus on innovation. Employee training and development remains a key focus for tech leaders, with 59.2% prioritizing it over the next year, underscoring its importance in driving growth and success.
You mentioned strong confidence among tech leaders. What’s driving that optimism?
PC: The confidence seems to arise from strategic planning and adaptability. Half (50%) of tech leaders are increasing local sourcing, while 35.8% are diversifying their suppliers. It’s clear that many tech leaders are leaning into change, using it as a chance to innovate and grow.
Sustainability is another major theme. Why do you think it’s such a priority now?
PC: Savvy business leaders understand that sustainability isn’t just about ethical responsibility—it’s a strategic advantage. With environmental expectations from consumers and regulatory changes increasing, companies are acting now to get ahead. The fact that 90% of tech leaders are prioritizing sustainability investments over the next 12 months underscores the industry’s environmental leadership.
There’s also a strong focus on facilities. Why is this important now?
PC: Half of tech businesses are looking at their physical spaces with fresh eyes and investing in facilities. This suggests an interest in upgrading to more energy-efficient systems, reconfiguring layouts for new ways of working, and enhancing amenities. These amenities — such as wellness spaces and upgraded break areas with advanced hydration options — are becoming a key factor in attracting and retaining talent. It’s about aligning real estate with long-term operational and environmental goals, while also prioritizing employee well-being and satisfaction.
What’s your key message to the tech community from this survey?
PC: The survey confirms what many in the tech space already know: resilience and growth aren’t mutually exclusive. Investing in innovation, sustainability and adaptability is how we build stronger, smarter organizations that can lead through any environment.
For more information about Vivreau and the 2025 Corporate Confidence Survey, visit vivreauwater.com.
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