Vancouver-based Fuse Power Management is reimagining the role of electric vehicles in Canada’s energy future.
The finalist for the Company of the Year – Startup award at the 2025 BC Tech Technology Impact Awards (TIAs) is pioneering V2X (Vehicle-to-Everything) technology—turning parked EVs into flexible grid assets that help stabilize energy systems strained by electrification, renewables, and extreme weather.
“Our electrical grid is under immense pressure,” says Rob Safrata, CEO and co-founder of Fuse. “At the same time, we’ve got a massive, mobile energy source sitting idle in EVs across the country. Fuse unlocks that value.”
Safrata, a former Olympian and lauded as Canada’s Greenest CEO by The Globe and Mail, is no stranger to bold ideas. Under his leadership, Fuse launched in early 2024 and is now deploying Canada’s first real-world Vehicle-to-Grid (V2G) project in collaboration with BC Hydro, municipal governments, and school bus operators.
Unlike lab-based experiments, Fuse is orchestrating energy flow from EV fleets in the field.
“We’re uniting vehicles, chargers, utilities, and data into one intelligent network,” says Safrata. “Utilities need this level of integration to confidently adopt V2G at scale.”
Fuse has received funding from NorthX Climate Tech (formerly CICE), BC Hydro and the BC Net Zero Innovation Network (BCNZIN) via Foresight Canada. The BCNZIN was supported by Pacific Economic Development Canada’s Regional Innovation Ecosystem program. Financial support was also provided by the Province of British Columbia through the Ministry of Energy, Mines and Low Carbon Innovation.
Fuse was recently named one of Techcouver’s 7 Startups to Watch at Web Summit. The team has grown rapidly into a cross-functional mix of engineers, energy experts, and mission-driven operators, all aligned around measurable impact.
Still, success hasn’t come easy.
“Trying to move quickly inside a heavily regulated, slow-moving energy sector is a challenge,” says Safrata. “Some days, it feels like being an Apple employee at an IBM conference in the 1970s.” His team has tackled that challenge by building trust-based relationships with utilities and government, and letting action—not theory—do the talking.
Fuse’s West Coast roots are also central to its identity.
“B.C. is where innovation meets nature,” says Safrata. “We’re surrounded by climate tech leaders, supportive policy, and a strong cultural commitment to sustainability. It’s not just where we work—it’s why we work the way we do.”
Being named a Startup of the Year finalist is a milestone moment.
“For us, it’s validation that the future we’re building—where EVs power cities, not just drive through them—isn’t just possible. It’s necessary,” Safrata says. “This recognition fuels our momentum and helps bring more partners into the V2X movement.”
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