Vancouver-based Engine Digital has launched a flagship brand website for Beem Credit Union, the new financial brand formed from the merger of Gulf & Fraser and Interior Savings.
With $17 billion in assets under administration, 193,000 members, and 66 branches across B.C., Beem is now one of the province’s largest credit unions — and it’s betting big on a digital-first future.
As competition intensifies in consumer banking, credit unions are racing to modernize. Engine Digital brought its deep financial services experience — with past clients including Goldman Sachs, Mastercard, Fiserv, and Coast Capital — to help Beem establish itself as a modern, member-centric brand.
The consultancy led a five-month engagement spanning technical architecture, content strategy, user experience, design, and engineering. Working closely with Beem’s marketing, IT, data, and product teams, Engine Digital created a future-ready platform designed to make the credit union competitive, trustworthy, and relevant for the next generation of members.
At the core of the project is Sanity, a headless CMS chosen to deliver speed and scalability. With structured content, AI-powered features, custom apps, and seamless integration into Beem’s digital banking systems, Sanity enables Beem to publish timely, personalized content across channels — giving members a streamlined and adaptable digital journey.
“Digital-first banks are setting the pace globally, and with Beem, we’ve made the digital experience our competitive edge,” said Beem CEO Brian Harris. “From day one, Engine Digital has been more than a vendor — they’ve been a true partner. Together, we’ve built a member-centric experience that not only introduces Beem as a modern banking option, but also reflects our commitment to supporting members on their journey to financial wellness.”
James Richardson, COO of Engine Digital, added: “For a new brand like Beem, the digital experience is the brand. There’s an interesting tension between the hyper-local, relationship-based model of a credit union and the strategy of being digital-first. Beem describes itself as both member-first and digital-first, and we worked hard to infuse that value proposition into a modern, scalable experience.”
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