Video game UX/UI design firm Sprung Studios this month unveiled the launch of Sonar.
Sonar is a free insights platform that was built to help the games community understand how online audiences perceive features that shape today’s gaming experiences.
The platform combines artificial intelligence technology with expertise from Sprung’s in-house specialists to deliver nuanced and digestible player insights across a growing library of titles, according to chief executive officer James Chaytor.
“By listening to and collaborating with players, creators, critics, and researchers, Sonar will continue to evolve,” Chaytor commented.
“I hope that our platform will amplify diverse perspectives and inspire a future of player-focused games,” he added.
Sonar was born from internal research, says Chaytor, who was inspired to help developers and creators “think more deeply about the player experience.”
Rather than summarizing a game with a single score, Sonar aggregates sentiment from a
wide spectrum of online voices, including players, content creators, and critics, across various media including articles, videos, and community discussion boards.
A proprietary data pipeline, informed by Sprung’s research methodologies, then combines AI-powered analysis with expert human curation to distill the most positive and negative mentions across a universal list of 26 features, from arts and graphics to technical performance and monetization.
This eliminates the need to spend time sifting through videos and articles to get a snapshot of player sentiment for a live title, Chaytor says.
The philosophy behind Sonar is that “every insight is meaningful.” And each game page provides visualizations that make it simple to grasp player sentiment—or dive deeper for detailed analysis, filtering insights by an array of attributes.
Based in Vancouver, Sprung Studios was established by Chaytor in 2005.
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