Rival Group this week revealed strong growth in 2025.
The Vancouver-based market research innovator reported that annual revenue growth rose by more than 50%.
The B.C. company assigns much of its success to an integrated business model which combines three pillars: proprietary technology, first-party panel access, and strategic consulting expertise.
Through these integrated pillars, Rival aims to deliver faster and more actionable insights to organizations that want to understand the people they serve.
The technology pillar, Rival Technologies, benefited from “meaningful enhancements throughout the year,” according to the company, including the addition of tools powered by artificial intelligence.
Also on the AI front, Rival Group expanded its role as a partner to clients navigating the research landscape with the launch of the Innovation Insiders Program, an initiative designed to help insights teams build practical AI capabilities and apply new tools more effectively.
Beyond tech, Rival made waves in 2025 with its May acquisition of Angus Reid, forming the country’s largest Canadian-owned independent market research company.
Through joining Rival Group, “we’re building an organization that not only understands what Canadians think, but has the tools to ask, listen, and respond faster and better than anyone else in the market,” commented Dr. Angus Reid, who founded his company back in the late 70’s and will continue to serve in a strategic leadership role on the Rival Group board, in May.
Rival Technologies “has been growing at over 40% year-over-year, driven by rapid advancements in AI and the introduction of intelligent agents into our platform,” co-CEO Andrew Reid remarked at the time of the transaction said. “This merger sets the stage for powerful new offerings that directly connect our conversational technology to the Angus Reid market panels.”
Headquartered in Vancouver with offices in Toronto and Chicago, Rival serves more than 500 clients including Coca-Cola, Amazon, the Royal Bank of Canada, PayPal, Warner Bros, Walmart, Deloitte, and Lululemon.
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