A B.C. software engineer is hoping Canadian motorcyclists are ready for a marketplace of their own.
MarketMoto, a new app for buying and selling motorcycles, gear, and parts, launched nationwide on iOS and Android on May 28. Founder Matt Greenberg built the app while continuing to work full-time as a software engineer at Arc’teryx, designing and shipping the iOS app, Android app, backend, and product experience himself.
The idea is simple: riders should not have to rely on general-purpose marketplaces to find the right bike, helmet, jacket, or part.
“Riders have specific needs that general classifieds don’t serve well — gear that’s seasonal, parts that fit specific bikes, listings that need motorcycle-aware categories and filters,” said Greenberg. “On Facebook Marketplace, your helmet listing shows up next to a TV stand. MarketMoto is built around the assumption that the person browsing actually rides — and that changes everything from search to messaging to trust.”
MarketMoto includes phone-verified accounts, motorcycle-specific categories, rider-focused search, in-app messaging, seller profiles, and ratings. The app does not charge listing fees or take commission cuts, with transactions handled directly between buyers and sellers.
Greenberg is also trying to solve one of the harder problems for any new marketplace: getting people to post in the first place.
One of MarketMoto’s key features is AI Import, which allows users to take a screenshot of an existing marketplace listing and have details such as the title, condition, category, and description automatically extracted into MarketMoto. The feature is designed to make it easier for sellers to bring inventory over without starting from scratch.
In its first month, MarketMoto has begun attracting early traction across both iOS and Android, with a growing base of verified users, active sellers, and real listings beyond its initial seeded inventory. The app is already seeing activity from riders in British Columbia, Alberta, and Ontario, giving Greenberg an early foundation to build from as he works to grow marketplace liquidity across Canada.
Over the next few months, his focus is on marketplace liquidity: getting enough buyers active that listings move, and enough listings posted that buyers find what they are looking for.
That means deeper integration with the places Canadian riders already spend time, continued refinement of the app’s trust system, and more work on tools that reduce friction for sellers.
Greenberg built MarketMoto using React Native, Expo, Supabase, EAS, and Twilio. But as a solo founder, the technical work was only part of the challenge.
“It’s been a lot of evenings and weekends — and probably a lot of patience from my partner Nat,” said Greenberg. “The hardest part isn’t the code; it’s the breadth. As a solo founder you’re the designer, the engineer, the QA person, the marketer, and the support team — all of those roles compete for the same hours.”
The motorcycles helped.
“Step away from a debugging session, ride for an hour, come back with a clear head,” he said.
MarketMoto is available now on the App Store and Google Play.
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