Later and Mavrck Become One Brand With a New Logo and Mission

Almost two years after Boston’s Mavrck acquired Vancouver’s Later, the two industry leaders are officially becoming one brand, with a new logo and mission.

Mavrck, an award-winning influencer marketing solution, acquired Later, a leading social media management platform and link in bio tool, in April 2022.

Under the united banner of Later, their three flagship products are:

• Later Social: a social media scheduling and management tool for all major social platforms.
• Later Influence: an enterprise-level influencer marketing solution.
• Later Link in Bio: a fully customizable link in bio tool that helps drive traffic and revenue from Instagram & TikTok.

“Together, we now serve more than eight million users and enterprise clients,” said Lyle Stevens, CEO, Later. “The two companies are united by a shared passion to enable people to make a living with their creativity through our first-ever Social Revenue Platform.”

Originally named Latergramme and rebranded as Later, the Vancouver startup was the first Instagram scheduling tool.

As part of the brand unification, Later also unveiled new branding that signifies a step forward in their journey to enrich the experiences of their customers.