If you’re a regular reader of this site, then you already know the following: BC’s thriving tech sector employs more than 123,000 people, contributes 7% to the provincial GDP, and is home to a growing number of startups that are solving the world’s most pressing challenges. Looking back just a handful of years, our startup […]
Switchboard PR
Pandemics, Recessions and Trump: Pitching a Relevant Story in the Wake of Trying Times
Five months into 2020 we’ve seen political scandals, global conflicts, a pandemic, and devastating human loss. As a result, the media is moving faster than ever and reporters are inundated with requests. Many small businesses struggle to adapt their strategies to these news cycles: is your news relevant in the midst of a global crisis? […]