Vancouver’s BBTV has created a new NFT Division to launch Non-Fungible Tokens (NFTs) with some of the world’s leading content creators across Entertainment, Music, Sports, Esports & Gaming verticals.
BBTV’s first NFT will be with Grammy-winning and multi-platinum music producer Zaytoven. Zaytoven has worked with artists like Drake, Travis Scott, and Usher, and has a flair for recognizing and cultivating raw talent, turning unique individuals into household names.
Leveraging its creator IP and relationship with the world’s largest creators, BBTV plans to take tokenized fan experiences to the next level through a combination of NFTs, exclusive fan engagements, merchandise offerings, and more.
“BBTV works with some of the world’s most prominent creators and is uniquely positioned to market NFTs through its vast creator network. The combination of creator economy, crypto movement, and proof of ownership has created a massive monetization ecosystem and we are excited to position BBTV at the centre of it all to take the creator fan engagements to the next level,” comments Shahrzad Rafati, Chairperson & CEO, BroadbandTV.
“We are laser focused on delivering market leading solutions for creators around the globe to monetize the content that they create. NFTs are a natural extension of our Plus Solutions.”