Two months ago Vancouver’s BBTV created a new NFT Division to launch Non-Fungible Tokens with some of the world’s leading content creators across Entertainment, Music, Sports, Esports & Gaming verticals.
Along with this investment the two companies have established a strategic alliance as part of its growth strategy and its commitment to make NFTs available to the creator economy worldwide.
The funding announcement coincides with the launch of Nifty’s platform and their new partnership that introduces a collection of limited-edition NFTs featuring characters from Space Jam: A New Legacy starring basketball superstar LeBron James.
“This investment and strategic alliance is another step forward for our NFT division as it provides BBTV and its creators with the opportunity for new revenue streams while empowering those creators to engage with their fan base in a more authentic way as the fans get to own a piece of the creators’ IP,” comments Shahrzad Rafati, Chairperson & CEO, BBTV.
“We already sit on a massive library of IP from some of the most engaging content creators in the world, we can now start to activate it through NFTs to further grow our higher margin Plus solutions.”
Other investors in Nifty’s include Ethereal Ventures, Draper Dragon Fund, Polychain Capital, Coinbase Ventures, Samsung Next, and Vancouver’s own Dapper Labs.
Leveraging Nifty’s unique NFT-forward social media platform, BBTV plans to activate its IP and relationships with some of the world’s largest creators across the NFT metaverse, providing easier access to create, discover, collect, curate, and monetize BBTV’s IP.