The Pulse Fit System is an iPad and web-based application and 3-D scanning system that ski shops can use to customize boot fittings. Pulse Boot Lab and Ski Company is an exclusive ski and boot boutique.
“We have a remarkable opportunity to reshape the outdoor retail landscape with curated stores and a seamless E-commerce experience,” noted Jordan F. Reber, Chairman and CEO of OvareGroup.
“Pulse Boot Lab is an ideal fit for us and our intent is to support their growth and bring our collection of outdoor brands together in Revelstoke, a city built for outdoor growth.”
With over two decades of experience in the global ski industry, Pulse Boot Lab Founder, Kai Palkeinen, and his team will continue to lead the brand. Prior to opening the bootfitting business in 2015, Kai and his team members spent 20 years working internationally with retailers and athletes in Japan and Chamonix, France.
“We’re thrilled to be joining the OvareVentures family and look forward to the extensive marketing and E-commerce support they’ll provide, not only for ski boots, but throughout the outdoor industry,” noted Palkeinen. “We’re also excited about the synergies and cross-selling opportunities with their other outdoor brands.”
OvareVentures will provide capital investment and several OvareGroup companies will provide creative and marketing services, including strategy, e-commerce support, and creative development to propel and scale Pulse Boot Lab’s quickly growing businesses.
OvareVentures intends to expand Pulse’s footprint by adding to their merchandising mix as well as offering the Pulse Fit System through their future outdoor store acquisitions.