• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Techcouver.com

 
  • News
  • Events
  • Interviews
  • Thought Leadership
  • Web Summit Vancouver
  • Jobs
  • About
    • Contact Us

Hootsuite Collaboration with Microsoft Teams To Bolster Employee Advocacy

September 1, 2021 by Techcouver Newsdesk Leave a Comment

Vancouver-headquartered Hootsuite has unveiled Amplify by Hootsuite for Microsoft Teams, a new integration within Teams.

The ecosystem integration will encourage Hootsuite Amplify and Teams customers everywhere to seamlessly share curated social media content directly from within the Teams business communication platform—transforming employees into engaged advocates with elevated professional brands and reducing risk through pre-approved content.

“As organic reach continues to decline on social media, organizations are growing their reach through their employee’s social networks, and harnessing the amplifying effects of hundreds or thousands of engaged employees sharing the brand’s stories in their own voices,” said Darren Guarnaccia, SVP, Product, at Hootsuite.

“With eighty-four percent of mature organizations experiencing significant increases in brand health through the use of employee advocacy—primarily if executives are engaged—it was a natural next step for us to integrate with Microsoft Teams to enable a wider audience to succeed on social media.”

In 2020, Hootsuite announced its integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications—bringing a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem.

The deepening of Hootsuite and Microsoft’s alliance will enable brands to extend their reach through employee networks, enrich trust on referral networks, and build a consistent voice to drive higher employee engagement.

“Combining Hootsuite Amplify with the breadth of Microsoft Teams will help organizations deepen their relationships with employees and extend its reach into new networks by harnessing the power of social selling,” said Daniel Canning, Director, Microsoft Teams Platform at Microsoft.

Filed Under: News Tagged With: Hootsuite, Microsoft

 

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

 

Stay Connected

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter

Community Partners

About Us

Techcouver provides real-time reporting and analysis of emerging technology news in Vancouver and throughout British … READ MORE... about About Us

Copyright © 2025 Incubate Ventures | Techtalent.ca · Decoder.ca · Calgary.tech · Fintech.ca · CleanEnergy.ca | Privacy