The ecosystem integration will encourage Hootsuite Amplify and Teams customers everywhere to seamlessly share curated social media content directly from within the Teams business communication platform—transforming employees into engaged advocates with elevated professional brands and reducing risk through pre-approved content.
“As organic reach continues to decline on social media, organizations are growing their reach through their employee’s social networks, and harnessing the amplifying effects of hundreds or thousands of engaged employees sharing the brand’s stories in their own voices,” said Darren Guarnaccia, SVP, Product, at Hootsuite.
“With eighty-four percent of mature organizations experiencing significant increases in brand health through the use of employee advocacy—primarily if executives are engaged—it was a natural next step for us to integrate with Microsoft Teams to enable a wider audience to succeed on social media.”
In 2020, Hootsuite announced its integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications—bringing a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem.
The deepening of Hootsuite and Microsoft’s alliance will enable brands to extend their reach through employee networks, enrich trust on referral networks, and build a consistent voice to drive higher employee engagement.
“Combining Hootsuite Amplify with the breadth of Microsoft Teams will help organizations deepen their relationships with employees and extend its reach into new networks by harnessing the power of social selling,” said Daniel Canning, Director, Microsoft Teams Platform at Microsoft.