The two Vancouver-headquartered companies have partnered to offer Tribe’s community of approximately 40,000 homes a discount on Fresh Prep via Tribe’s Digital Partnerships Program.
“Fresh Prep is a great Canadian partner that is focused on zero waste which we love, and the tremendous appetite for food delivery services particularly through the pandemic has not gone missing on us – all great reasons to have Fresh Prep, a local leader in the rapidly growing meal kit industry, join our Digital Partnerships Program. We’re especially pleased that we negotiated with Fresh Prep a discount offer for our communities,” said Tribe CEO Joseph Nakhla.
With the pandemic hitting the hospitality industry hard the past 18-months, companies offering meal delivery services have been one of the few to see an upswing in revenue as more and more consumers opt for in-home dining.
According to a Nielsen report, 49% of Gen Z purchased online meal kits in 2020 and that number is expected to grow for 2021. Meanwhile, Fresh Prep’s revenue has grown 540% over the past three years, with the company announcing the close of a $21-million Series B funding round in September.
“We are in an exciting growth phase, making this the perfect time to team with a likeminded and expanding organization such as Tribe,” said Fresh Prep Co-Founder and Chief Operating Officer Husein Rahemtulla. “Tribe is committed to bringing unique opportunities that support the health and wellbeing of its communities.”
Earlier this year Fresh Prep announced the launch of its Zero Waste Kit, an industry-first.