Victoria’s Redbrick has acquired Delivra, a provider of advanced email marketing automation that helps businesses engage in meaningful conversations with customers through email and SMS marketing strategies.
The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio.
Redbrick has acquired Minnesota’s Leadpages in 2020. Leadpages is a marketing-focused, no-code website builder enabling entrepreneurs and small-business marketers to easily build and publish websites with a focus on generating leads and transforming clicks into customers.
Delivra’s customer retention and lead generation capacity complements the Leadpages service and will play a key role in expanding Redbrick’s ability to offer a full range of digital products and services.
“Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails. Through the combination of Leadpages, a no-code website builder, and Delivra’s late-stage funnel capabilities, Redbrick’s portfolio is growing with the potential to support entrepreneurs through the digital space with a full suite of conversion tools,” said Tobyn Sowden, CEO of Redbrick.
Since being founded in 2011, Redbrick has built, acquired, and scaled its portfolio companies Leadpages, Shift, Rebase, and Assembly, expanding into a recognized innovator and multinational name.
The Delivra acquisition represents a strategic addition to Redbrick’s portfolio and a testament to the Canadian-grown company’s accelerating rise in the North American tech sphere.