Vancouver’s Traction on Demand announced this morning that it has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce. Terms of the transaction were not disclosed.
With more than 14 years of experience building solutions on the Salesforce Platform, Traction on Demand is a leading dedicated Salesforce consulting and application development firm delivering cross-platform strategies and solutions.
Traction on Demand was self-funded from inception in 2007 until it secured external funding in 2019 from major investment firms including Salesforce Ventures. Last year celebrated hiring its 1,000th employee.
Vancouver tech acquisitions are nothing new for Salesforce. In 2020 the San Francisco CRM giant acquired Slack and partner Mobify.
With Traction on Demand, Salesforce will be able to better provide customers, across all industries, with products and solutions that meet their specific needs, from financial services to communications and across clouds. Together with Salesforce, and our deep commitment to our industry strategy, customers can go digital faster and transform their industry.
Traction on Demand will become part of Salesforce Professional Services, which along with Salesforce partners, helps customers accelerate their time to value with the Salesforce Customer 360 platform and build their path to long-term success in this all-digital world.
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