The 2021 flooding that washed out large sections of the Coquihalla highway emphasized the life-and-death importance of being able to make a call from your car or use GPS for directions.
Rogers Communications is doing their part to make this a problem of the past with a new multimillion-dollar public-private partnership that will see significant improvements to driver safety along Highway 3 following serious flood damage to the vital route.
Jointly funded by Rogers Communications, the Northern Development Initiative Trust and the B.C. Government’s Connecting British Columbia program, the project is expanding cellular coverage along 92 kilometres of Highway 3 with the installation of 11 new cell towers between Hope and Keremeos.
As with Rogers’ other expansion projects, which are adding more than 430 kms of new coverage along highways 4, 14, 16, 95 and 97, British Columbians and visitors working and playing along Highway 3 will benefit from reliable access to mobile voice, data, and emergency 911 service when the new towers are operational in the fall of 2024.
“We are working hard to expand connectivity where it’s most needed in the province,” said Lisa Beare, Minister of Citizens’ Services.
“Cellular coverage along key transport routes like Highway 3 is important for both commercial and recreational travellers, as it will enable people to stay connected and to access road safety updates and important emergency services while on the road.”