Unbounce this week welcomed three new executives to its team as the Vancouver-based leader in landing page and conversion intelligence software looks to support what it describes as its “next phase of growth.”
Pete Housley, Darby Sieben, and Saba El-Hilo are taking on leadership roles in marketing, product and engineering respectively. The executive team upgrade follows a change in CEO in last year, when cofounder Rick Perreault stepped down from his role for health reasons.
“These new leaders intimately understand how to build successful SaaS businesses and teams,” said Felicia Bochicchio, Chief Executive Officer at Unbounce. “Their combined talent and proven experience … will work to cement Unbounce as the leading conversion intelligence platform for marketers.”
Pete Housley joins Unbounce as Chief Marketing Officer where he’ll lead brand, growth, and customer marketing. He was most recently Chief Revenue Officer for Vancouver-based custom apparel retailer Indochino. Unbounce’s former CRO, Felicia Bochicchio, is the company’s new head.
Darby Sieben was appointed to the newly created role of Chief Product Officer and will lead the company’s product vision, strategy, and roadmap. Saba El-Hilo will serve as Unbounce’s new VP of Engineering, leading the company’s engineering and data teams.
More than 140,000 businesses in over 120 countries currently use Unbounce to fuel their leads and sales using landing pages, copy creation, and marketing attribution. Smart Copy, the company’s AI-powered copy creation tool, has seen a 30% increase in users since the start of the year.
Last year Unbounce acquired Portland’s LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.
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