Vancouver’s Unbounce, the conversion intelligence platform, today announced that Felicia Bochicchio has been named chief executive officer. Rick Perreault, co-founder of Unbounce, is stepping down as CEO and into the role of executive chair of the board.
Last year, Perreault was diagnosed with cancer and took a leave of absence from his role as CEO to receive treatment and recover. Currently cancer-free, he made the decision to promote Bochicchio to CEO so he could continue to focus on staying healthy while still maintaining an advisory role at Unbounce, which he co-founded in 2009.
“Felicia made my decision to step down as CEO so much easier because I knew Unbounce already had the perfect leader to pick up the torch,” said Perreault.
“Felicia has been instrumental in driving the growth of the business, developing our conversion intelligence strategy and continuing to make Unbounce a place where our people can do their best work. She thinks like a founder, is not afraid to take risks and genuinely leads from a place of wanting to do what’s best for our employees, customers and partners. Felicia has a growth mindset like I’ve never seen before, backed by the drive, tenacity and resilience needed to take Unbounce to the next level. Most importantly, she truly understands how our values need to show up at Unbounce, and understands what it means to be people-first.”
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Bochicchio has more than 25 years of experience helping companies scale in high-growth environments. She joined Unbounce as chief revenue officer in June 2018 and was promoted to president in 2020 after the company raised its first major round of funding. During Perreault’s leave of absence earlier this year, she stepped in as the company’s most senior decision-maker and primary liaison to the board of directors.
During that time, Bochicchio led Unbounce to acquire Snazzy AI, deliver the company’s Smart Builder solution to market, and onboard new Chief Financial Officer Gregory Dos Santos. She also continues to head up Unbounce’s efforts to create and advance a new category to deliver Conversion Intelligence to its customers and to the market.
Beyond her professional achievements at the organization, Bochicchio has a steadfast commitment to prioritizing Unbounce’s Diversity, Equity and Inclusion and Social Impact initiatives within all practices at the company and in the community.
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