The National Association for Stock Car Auto Racing is partnering with Vancouver-born Tradable Bits, a fan-based technology company.
The sanctioning body for the world’s most popular stock car racing stated that it is “committed to building deeper connections with its passionate, international fanbase.”
Using Tradable Bits’ fan engagement and customer data platforms, NASCAR plans to streamline the creation of digital experiences and first-party data that lets them connect directly with their fans and new audiences.
“An interesting challenge in the sporting industry today is a transition from event-to-event promotion to something more holistic and experience-based,” says Darshan Kaler, CEO of Tradable Bits. “Today we have an opportunity to re-envision the entire end-to-end fan journey.”
Tradable Bits technology tracks and optimizes every step of the fan journey, allowing clients to collect, analyze and activate first-party fan data at scale with their customer data platform. Thus, every fan participating in these digital experiences will “empower NASCAR to further personalize their communication, drive more engaging content strategies, and power better fan experiences,” according to a statement from the organization.
“We’re delighted to partner with NASCAR to realize this ambition when it comes to fan engagement and intelligence,” added Kaler. “Our goal is to power better fan experiences with every digital interaction and every fan participating.”
Based in Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe.
Tradable Bits has partnered with more than 100 clients worldwide, including professional sports teams in the NBA, NFL, and NHL, as well as large entertainment brands Live Nation Canada. Last year the plucky startup partnered with Maple Leaf Sports & Entertainment to release a live Digital Arena fan engagement product built for professional sports teams to create unique, two-way second-screen interactions with fans during games.
The bootstrapped startup is rocket-ready.