Vancouver’s Klue has released its newest product, Klue Win-Loss.
Bringing buyer intelligence into its ‘All-in-Won’ platform, businesses can now collect, analyze, and distribute win-loss insights throughout their organization, providing actionable knowledge needed to win more against their competition.
Earlier this week Klue was named to Deloitte’s Fast 50 list, placing 28th on the list with revenue growth of 667%.
Win-loss analysis has always been an essential part of go-to-market strategy, but it has traditionally been a service. After acquiring win-loss leader DoubleCheck Research in January 2022, Klue has now officially productized win-loss analysis, allowing customers to access these insights at scale – creating a single source of truth for market, competitive, and buyer intelligence.
“Every go-to-market leader wants to know, ‘why are winning and losing business, and what do we need to do to win more?’, says Klue Co-Founder and CEO, Jason Smith.
“Too often this question is answered with guesswork and anecdotal feedback. By adding intelligence directly from buyers with Klue Win-Loss, our customers now have an unbiased view into how they stack up in the eyes of their buyer and the actions they can take to win more against the competition.”
The new solution captures comprehensive insights from Win-Loss interviews and surveys led by a team of expert researchers, and uses AI to summarize key buyer trends, top reasons won/lost and themes based on product, pricing, sales and more.
The launch of Klue Win-Loss expands upon Klue’s market leadership in the competitive enablement category, as shown with win-loss customers such as Lacework, HubSpot, Shopify, Salesforce, and Seismic who are leading the way in which companies compete today.
Last month Klue released a AI-powered product feature to instantly uncover competitors’ strengths and weaknesses. Klue has leveraged the power of AI since its inception in 2015 and last year Vector Institute recognized Klue on its 20 Canadian AI startup companies to watch list.