Following significant layoffs in 2022, Unbounce bolstered its executive suite with new appointments amid promises of “greater discipline and focus.”
The rebound seemed solid through 2023: the Vancouver company launched an AI-powered tool for marketers in April, then found success with a podcast called “Unprompted” about AI marketing.
However, there may still be some turbulence.
A recent report from BCBusiness revealed that the three new executives Unbounce trumped up in 2022 are no longer with the company.
And, apparently, the CEO who hired them—Felicia Bochicchio—has also departed the firm, according to LinkedIn data.
“Her replacement is reportedly New York-based executive Steve Oriola,” reported Nathan Caddell for BCB, “who has served as CEO for American tech companies like software development company Act! and SaaS platform Pipedrive.”
Since 2010, the AI-powered Unbounce has helped customers generate billions of leads, sales, and signups via landing page generators, optimization tools, and more.
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