Apply Digital this week announced the acquisition of Sisu, a California-based digital agency.
Founded in Vancouver in 2016 by Chris Coghlan and Gautam Lohia, Apply Digital describes itself as a global digital transformation partner for change agents, delivering modern services with end-to-end impact.
“Sisu brings over 20 years of innovative design work for iconic global brands,” says Lohia, who serves his company as chief executive officer.
Following the integration, Apply Digital will have over 650 employees across eight global offices in Canada, the US, Mexico, Chile, and the UK.
“Adding their seasoned expertise to our existing creative talents will bolster our capabilities to deliver best-in-class experiences,” Lohia said. “This, along with their extensive brand recognition in the entertainment industry, will enable us to grow and better support clients.”
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The Sisu integration will allow Apply Digital to amplify their design offerings and expand into Los Angeles, strengthening the company’s presence in the entertainment industry, according to a statement from the company.
“This integration means we will get to work with a team that delivers end-to-end impact, from strategy and design to implementation and managed services,” says Sisu cofounder Guild Copeland. “We’re looking forward to joining a fast-growing global organization that, like Sisu, puts their people first, embraces collaboration, and values innovation.”
“By joining forces, we will be able to bring more value to all of our clients,” added fellow cofounder Coleen Austin. “We look forward to collaborating with The Lab, Apply Digital’s R&D team, to bring greater innovation to our products and experiences, and to further the reach of our loyalty and membership practice.”
In 2022, Apply Digital acquired both London-based commerce strategy and development agency E2X and Chile’s Reign, the same year it secured a growth investment from Los Angeles’ Interlock Equity.
The agency has worked with major brands including Lululemon, Kraft Heinz, Coca-Cola, and the NFL.
Sisu was founded in 2002.
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