Thinkific Labs this week unveiled its latest product.
The Vancouver-based platform for creating and delivering online learning experiences has launched Thinker.
Building on a suite of AI tools released in late 2024, Thinker is described as an artificially intelligent teaching assistant designed to enhance learner success, reduce support burden, and help education businesses grow revenue without expanding their teams.
The offering is part of Thinkific’s broader approach to embedding AI across the learning experience, according to a statement from the company, helping customers create courses and deliver more engaging, supportive learning experiences.
Thinker learns directly from a user’s proprietary content to deliver smart, contextual recommendations and instant answers within the learning experience, suggests Thinkific chief executive officer Greg Smith.
“One of the most persistent challenges education businesses face is maintaining high-quality learner support while scaling,” Smith posits. “Too often, growth means choosing between learner satisfaction and operational efficiency.”
Thinker “is designed to address this,” according to Smith, “by providing AI-assisted support that can respond to learner questions around the clock, drawing from your proprietary content, media, courses and other assets to deliver contextual answers without requiring additional staff.”
Built with “strong privacy and security standards,” Thinker is used “only to power the intended experience within the platform,” not to train models, the company says.
Available today, Thinker is included with Thinkific Plus plans today and uses a credit-based model.
Founded in 2012 by Smith and others, Thinkific went public in 2021. Shares in the company are down roughly 90% from the firm’s IPO high.
More than 35,000 customers have generated billions in revenue using Thinkific.
Leave a Reply