Husqvarna is partnering with Vancouver-based nature restoration upstart veritree to help the Swedish giant with a tree-planting project in South Carolina.
The initiative aims to support the planting of up to 30,000 trees in areas impacted by Hurricane Helene in order to restore ecosystems damaged by the storm, according to a statement from the Stockholm-based manufacturer of power outdoor tools and other equipment founded in 1689.
“Husqvarna has always had a deep connection to forests and the people who live, work, and spend time in them,” explains Jonas Wilaredt, who functions as Vice President of Sustainability Affairs at Husqvarna.
Husqvarna has a longstanding presence in the region, with operations in the state and the company’s North American headquarters nearby in Charlotte, North Carolina.
“As South Carolina moves through another storm season, the lasting impacts of Hurricane Helene are an important reminder that recovery continues long after a storm has passed,” Wilaredt remarked.
The project continues Husqvarna’s long-term partnership with veritree, which has to date helped plant 700,000 trees across 145 hectares of restoration projects throughout regions of Brazil, Kenya, Senegal, and Tanzania.
“This project builds on the restoration work we have supported around the world and reflects our commitment to helping forests and communities recover and build greater resilience for the future,” Wilaredt stated.
Hurricane Helene caused significant damage to forests across South Carolina when it swept through the region in 2024, leaving landowners and communities facing a long recovery.
Technology from veritree will help Husqvarna’s mission to plant loblolly pine, a fast-growing species native to the southeastern United States, as part of local restoration efforts.
Through veritree’s platform, pine-planting activity will be monitored using field data, GPS coordinates, species information, and ongoing ecosystem monitoring.
This tech-forward approach provides proof behind what is planted, where restoration is taking place, and greater visibility into how projects progress over time, according to company cofounder and chief executive officer Derrick Emsley.
“After a major event like Hurricane Helene, restoring forests is critical to helping landscapes recover and become more resilient to future storms,” Emsley says.
“Healthy forests provide habitat for wildlife, protection from winds and floodwaters, and economic support for surrounding communities,” he said.
“Rebuilding them, though, requires consistent monitoring, care, and transparency over time,” Emsley says, adding: “Husqvarna’s investment reflects its dedication to meaningful post-hurricane restoration and to standing behind that commitment with real accountability.”
Veritree is a 2026 Technology Fast 50 company and a Technology Impact Awards finalist.
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