The leader in customer experience management (CXM) rebranded to Alida from Vision Critical one year ago.
The funding round will accelerate Alida’s global growth trajectory and build on the company’s product roadmap to deliver transformative SaaS solutions in the CXM industry.
Sanjiv Samant, Managing Partner of Round13 Capital will be joining Alida’s Board of Directors.
“We are thrilled to be partnering with the world-class management team at Alida to support the company on its path to becoming a global leader in the CXM industry. We believe that Alida’s proprietary technology, its multi-tenant cloud-based platform and the quality of insights it offers customers are true differentiators which position the company very well to build on its already strong market position,” said Mr. Samant.
“Round13 is backing an exceptional management team and joining an existing group of high-quality investors to support Alida as the company executes on the truly massive CXM market opportunity.”
Alida was ranked on Fast Company’s 2021 list of the 100 Best Workplaces for Innovators.