Vancouver-based Apply Digital has acquired marketing technology agency Ragnarok, strengthening its customer engagement and data-driven marketing capabilities. The terms of the deal were not disclosed.
Founded in 2016 by Chris Coghlan and Gautam Lohia, Apply Digital is a digital agency that designs, builds, and manages smart digital products to help brands accelerate time-to-market and drive ongoing user engagement.
The acquisition of Ragnarok expands Apply Digital’s ability to support the full digital lifecycle, integrating expertise in personalization, direct marketing, and data-driven decision-making. The deal also enhances Apply Digital’s partnerships with major enterprise MarTech platforms, including Braze, Segment, Mixpanel, Hightouch, and Iterable.
Apply Digital is a member of the BC Tech Association.
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Strategic Growth Backed by Private Equity
Since securing a growth investment from Los Angeles-based Interlock Equity in 2022, Apply Digital has been expanding its service offerings through acquisitions.
- In 2022, the company acquired E2X, a London-based commerce solutions provider, to strengthen its European presence.
- In 2023, Apply Digital added Sisu, a California-based digital transformation firm, expanding its expertise in product engineering and cloud solutions.
- Now, with the acquisition of Ragnarok, the company is building out its MarTech and customer engagement capabilities, a crucial component for enterprises looking to optimize digital product adoption and user retention.
Ragnarok, founded in 2012 by Spencer Barrett and Steven Aldrich, specializes in personalized marketing strategies, working with industries such as e-commerce, media, SaaS, healthcare, and FinTech. Its 50-person team will now operate under the Apply Digital brand.
Building a Full-Spectrum Digital Partner
With three acquisitions in under two years, Apply Digital is positioning itself as a full-service digital solutions provider, blending product development, digital commerce, and customer engagement into a unified offering. Backed by private equity investment, the company is likely to continue pursuing acquisitions that expand its global footprint and expertise across key digital verticals.
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